
USA Triathlon has announced a renewed partnership with ROKA, the renowned performance design brand that creates and manufactures award-winning performance wetsuits, eyewear, and other performance gear. ROKA’s expertise and success in the triathlon world is a known factor with sponsored athletes including U.S. Olympic gold medallist Gwen Jorgensen, two-time US Olympic silver medallists Morgan Pearson and Taylor Knibb and IRONMAN World Champion Lucy Charles-Barclay, among others.
As a part of the new partnership, ROKA will be USA Triathlon’s official triathlon suit and podium performance partner for U.S. High Performance triathletes through 2028. USA Triathlon High Performance athletes previously wore ROKA triathlon suits for competition as recently as 2021, achieving gold, silver and bronze performances, and are thrilled to rejoin the brand on the international stage during the buildup to the LA 2028 Olympic & Paralympic Games.
“ROKA’s competencies, pursuit of excellence, and team spirit are second to none,” said Ben Pickel, USA Triathlon Senior Director, Foundation Operations and Partnerships. “Their team is devoted to the triathlon community and are eager to help support USA Triathlon at the highest level through high performance triathlon apparel for our elites. This partnership is met with a lot of excitement from our athletes, and we are very pleased to start something special with ROKA in 2025.”
We are thrilled to renew our partnership and unprecedented success with USA Triathlon and its incredible athletes,” said Kurt Spenser CEO and Co-Founder, ROKA Multisport. “Our team will continue to bring bleeding-edge performance and design to the most dedicated multisport athletes on the planet. We believe this partnership has the potential to break new ground in human performance and to inspire the next generation of multisport athletes in the United States and beyond. We are honoured to be chosen by the athletes and staff at USA Triathlon as we focus our collective efforts heading into the LA 2028 Olympic and Paralympic Games.”