Cycle Apparel Research from Moment reveals price is leading factor in purchase behaviour
Moment, an independent cycling apparel company, has revealed the results of its latest study, which delves into the apparel purchasing needs and desires of cyclists.
Conducted in June 2023, the survey provides insights into the preferences and priorities of cyclists when it comes to their apparel choices.
The survey gathered responses from 250 UK cyclists, with road cyclists comprising the majority of the participants, followed by gravel and mountain bike enthusiasts, who accounted for approximately 20% of the respondents.
Key findings from the research reveal that the majority of cyclists predominantly rely on general online retailers for their apparel purchases, while a significant portion, 25%, continue to support their local bike stores. This insight sheds light on the importance of a seamless and user-friendly online shopping experience for cycling enthusiasts, while emphasising the continued value of local brick-and-mortar retailers.
When it comes to the factors influencing cyclist’s purchasing decisions, price sensitivity and kit designs emerge as top priorities for cyclists. Interestingly, the research shows that factors such as manufacturing location and brand loyalty have relatively less impact on cyclists’ purchasing decisions.
For purchasing regularity, the research suggests that cyclists are buying new kit every 6 months, perhaps in-line with the season cycles.
Moment are making the full survey results free for small companies in the cycling industry which can be accessed via their website.
