Premium Italian brand, KOO Eyewear, has announced the launch of its newest cycling-specific sunglasses, the HYPE collection, featuring maximum ventilation for peak performance.
The HYPE collection boasts a list of features that make it the brand’s most innovative sunglass launch to date. HYPE has been uniquely crafted with ample ventilation ports on either side of the frame, as well as one in the centre of the glasses. This unique centre ventilation placement delivers consistent airflow to prevent fogging, making them suitable for even the highest intensity. Tested with the world’s best cyclists, team Red Bull – BORA – hansgrohe, debuted this model earlier this year at the Il Lombardia.
KOO Marketing Director, Simona Tironi said: “HYPE signifies a new era of cycling accessories for KOO Eyewear. The design of these sunglasses is unlike anything we have done before with the innovation of these highly ventilated frames.”
While the HYPE collection boasts a modern design, it retains the core features of sports eyewear with advanced performance-focused ergonomics, a broad field of vision, and wraparound temples for superior stability. The HYPE sunglasses feature a Zeiss polycarbonate toric lens with a double-curvature design for outstanding visual comfort. Additionally, the eco-friendly frame, made from 45% bio-based polymer materials, ensures a product that consumers can wear with pride.
These frames are also compatible with KOO Eyewear’s Optical Clip for prescription lens application as needed. The range of technical features ensures that HYPE is suitable for even the most advanced riders, including the KOO-sponsored team, Red Bull – BORA – hansgrohe, who debuted this model earlier this year at the Il Lombardia and will be wearing it throughout the 2025 season.
The collection includes 9 different colourways that each blends elements of fashion with high-performance functionality. HYPE models retail for £180.
You can view the official collection release video here.
A limited release of HYPE is currently available via kooworld.cc/us/en/ and the collection will become widely available for purchase in January 2025.
For more information please visit https://kooworld.cc/uk/en/.
