Royal Windsor Triathlon announces global sportswear partnership with Descente

The Royal Windsor Triathlon has announced a landmark partnership with Descente. The renowned Japanese-founded performance sportswear brand and long standing partner of British Triathlon will be the Official Triathlon Sportswear Partner for the 2025 edition of the race, taking place on 15 June 2025.

“Partnering with a global performance brand like Descente is a major milestone for the Royal Windsor Triathlon,” said Matt Wood, Co-Founder of RunThrough, operators of Royal Windsor Triathlon. “We’re thrilled to be the UK platform for Descente’s AWAKEN programme and proud to showcase our event on a truly international stage. This partnership brings together a world-class brand with strong presence and the unique heritage of Windsor.”

Even in harsh environments, Descente is known for focusing on functionality and thoroughly refining every detail in order to achieve this goal, and Descente’s AWAKEN Programme will be the global event in East Asia

This marks a bold new chapter for the event as it becomes a key global showcase with Descente’s ongoing growth and appeal to visitors from overseas. The 2025 event will welcome four athletes invited by Descente China to experience the Royal Windsor Triathlon for the first time.

“We are delighted to launch our partnership with the Royal Windsor Triathlon as part of our global series of AWAKEN events.” said Kentaro Takeda, Chief Communication Officer Descente Ltd. . “Descente has a long association with triathlon and has been the official apparel partner of British Triathlon over many years. We look forward to being with athletes and fans in Windsor in June to celebrate this great sport and event together.”

The Royal Windsor Triathlon, now in its 34th year, is set against one of the UK’s most iconic backdrops—Windsor Castle, the River Thames, and the Long Walk—and is regarded as one of the most celebrated multisport challenges in the country. With an open-road cycle course and a historic setting, it remains a bucket-list event for athletes across the globe.

While Descente remains a rising name in the UK sportswear scene, its presence across Asia has long been associated with technical excellence and sleek performance design. By aligning with one of the UK’s most distinguished triathlons, the brand aims to introduce its cutting-edge triathlon apparel to a new wave of European athletes.

With this exciting collaboration, the Royal Windsor Triathlon continues to evolve its legacy—not just as a race—but as a world-class celebration of sport, performance, and global community. With this just a month away, Entries are still open, and athletes of all levels are invited to be part of this iconic experience. Visit Royal Windsor Triathlon to secure your place on the start line.