NiteRider and Unicorn Inc announce new UK distribution partnership
Unicorn Inc has announced that they will be the new exclusive UK & European brand partner for NiteRider.
Dedicated to designing the highest quality performance products, and with over 30 years of experience, NiteRider has grown from humble beginnings on a kitchen table to a team of 30+ employees based at their global headquarters in San Diego, responsible for the design, assembly and testing of their lights. This meticulous attention to detail ensures NiteRider customers receive the best product available.
In the year in which they celebrate their 35th anniversary in business, NiteRider CEO, Mike Ely says: “I am thrilled to be working with George and his team again. I have known George for over 20 years and have an immense amount of respect for him personally and for what he has accomplished professionally. He and his team are keenly aware of how to navigate today’s increasingly complex retail landscape. There’s no one I trust more with managing and growing the NiteRider brand in the UK.”
NiteRider joins three other brands in the portfolio of Edinburgh-based company, Unicorn Inc, the current UK brand partner for Body Glide, goodr, and Grayl, and this new addition expands their offering into the dedicated cycle market.
“Here at Unicorn, we are focused on building a relationship with our brands, customers and people and adding value outside of traditional business results. We will manage Niterider’s UK and European eCommerce, Amazon, retail along with European distributor relationships. Personally, I have enjoyed a 20+ years relationship with Tom and Mike at NiteRider and feel privileged that they reached out to partner with them again. Their history as category creator is an important story for us to tell and their dedication to their customers experience is exemplary. Our goal is to provide the consumer with the best possible brand experience whether they choose to shop instore or online, and re-define NiteRider’s stake in the UK and European cycle markets.” George Bowie, CEO.
Stock will be available at b2b.unicorn-inc.co from October 1st 2024 and all trade enquiries should be made to uksales@unicorn-inc.co
