PTO unveils Ekoï as a new Tour partner
The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three-year deal.
The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023, before heading to Singapore and the first-ever PTO Asian Open on 19-20 August. As well as onsite activations at all PTO Tour races, the partnership also includes: co-branded merchandise, age grouper competitions and a range of digital marketing and email campaigns.
Jean Christophe Rattel, Ekoï CEO said: “This new partnership agreement with the PTO is a further proof of the brand’s attachment to triathlon. It is a great pride for Ekoï and the whole team to be a partner of this organization which will offer worldwide visibility in the discipline.”
Ekoï has enjoyed a range of high-profile sports partnerships such as Ironman, and has this year signed as a partner of Challenge Roth. It also has ambassador deals with leading PTO Tour stars including: Patrick Lange, Anne Haug, Rudy Von Berg, Freddie Funk and Ben Hoffman.
Sam Renouf, PTO CEO, said: “Ekoï is one of the most exciting and respected brands in both the peloton of pro cycling and the front pack of triathlon, we are honored to be announcing them as a long term partner of the PTO Tour. When we were discussing the new partnership, they were immediately drawn to the innovative nature of the PTO Tour and our ambition to make it theleading global triathlon tour. As a supporter already of a number of top PTO professionals, they were also excited about the storytelling opportunities and activity that we could work on together as we look to grow into 2024.”
The 2023 PTO Tour started in Ibiza last month (6 May) with the first-ever PTO European Open delivering two exciting races against a stunning Ibiza backdrop. It now goes to Milwaukee on 4-5 August for the PTO US Open and then onto Singapore for the inaugural PTO Asian Open on 19-20 August. The PTO Tour is broadcast live around the world to 195 territories, courtesy of the PTO Tour’s partnerships with Warner Bros. Discovery and a range of other international, regional and local broadcasters including DAZN, beIN Sports and SPOTV.
