Van Rysel at VIA Criterium and London Cycling Festival

This weekend, Van Rysel makes an exciting appearance at the VIA Criterium in Kings Cross, London, as part of the London Cycling Festival, which has doubled in size since last year’s event.

The UK’s most ambitious riders will descend upon King’s Cross Friday 21st – Sunday 23rd June, taking on a fast, technical circuit, lined with thousands of spectators. Van Rysel, a high-performance cycling and equipment brand, will celebrate and support the riders with a host of activations across the weekend and will also be showcasing their latest RCR Pro bike and SS24 range. 

Van Rysel Event Highlights:

• Unofficial Happy Hour: Relax and mingle with fellow cycling enthusiasts over drinks on Saturday from 4-5pm 
• Cheer Zone: Bring the cheer (and your loudest cowbells) to support racers near the finish line.
• Brand Village: Discover the latest RCR range, including Decathlon x AG2R pro team replica bikes, and the Spring/Summer 2024 collection. Meet the Van Rysel team and ask your questions.
• Test Rides: Test ride the RCR range with your own shoes and cleats. Time slots for tests from 11-12 and 5-6pm on Sunday 23rd

Festival Schedule:

• Friday, June 21: 6pm-10pm – The Longest Day fixed wheel crit race.
• Saturday, June 22: 10:30am-10pm – Brompton World Championships, Women’s 3/4, Men’s 3/4, Kings Cross Community Race, Masters Open, Women’s Elite, Men’s Elite.
• Sunday, June 23: 10:30am-6pm – A & B Girls, A & B Boys, various youth races.

Festival Attractions:

• Racing
• Activations
• Expo and retail space
• Demo rides
• Street food
• Live music
• Kids area
• Stunt displays

Don’t miss this weekend of cycling excitement and community fun! Experience the best of cycling culture and cheer on your favourite racers at the VIA Criterium.