Professional Triathletes Organisation Signs Agreement With Sela To Bring World Class Triathlon To Saudi Arabia
Saudi Arabia: The Professional Triathletes Organisation (PTO) has signed a Memorandum of Understanding (MoU) with Sela, a Public Investment Fund (PIF) company and a leading Saudi company redefining experiences and developing premium destinations across entertainment, sports and culture, to establish a framework for a long-term partnership focused on the commercial development and delivery of PTO events in Saudi Arabia.
Under the MoU, Sela and PTO intend to begin their collaboration on the Saudi Arabia T100 Triathlon. They also intend to work together on the expanded Triathlon World Tour, in conjunction with World Triathlon, which is planned to begin in 2027.
“This MoU with Sela represents another exciting step forward for mass participation in the Kingdom and we look forward to working with them on the upcoming Saudi Arabia T100 Triathlon,” said PTO CEO Sam Renouf.
“Sela has been instrumental in some of the highest profile sports and entertainment events happening in the world over the last few years, including the groundbreaking Riyadh and Jeddah Seasons as well as international football, motorsport and boxing events. It is exactly this kind of expertise that we need to take triathlon to new heights in the region.”
“Saudi Arabia has shown significant ambition and commitment to sport in recent years, and the T100 and the Triathlon World Tour is perfectly placed to contribute to that vision through its professional and amateur events. We are already working closely with the Saudi Triathlon Federation, following the announcement of our Memorandum of Understanding (MOU) in November last year, as well as SURJ Sports Investment who led our Series C funding round last summer.”
Also commenting on the agreement, Sela Deputy Chief of Events Mohialdeen Nazer, said:
“At Sela, we are proud to sign this MoU with the PTO as an important step towards bringing the world-class Saudi Arabia T100 Triathlon to the Kingdom and building a long-term partnership around one of the leading properties in global sport. This collaboration reflects Sela’s ambition to create exceptional sporting experiences that resonate with athletes and fans alike. It also builds on Sela’s contribution to advancing mass participation in sport across Saudi Arabia by encouraging active lifestyles, creating more opportunities for communities to participate and delivering a positive impact across the Kingdom. Together, we aim to further strengthen Saudi Arabia’s position as a leading destination for international sport and entertainment and build an event that will grow in scale and impact for years to come.”
The Saudi Arabia T100 Triathlon will this year feature a men’s professional T100 race, showcasing 20 of the world’s best male triathletes as well as a selection of amateur and junior mass participation events taking place across the event weekend. For more details on the event and to register interest for the amateur races visit https://t100triathlon.com/saudi-arabia/participate/
The PTO signed an MoU with the Saudi Triathlon Federation at the end of last year to accelerate the growth of triathlon across the Kingdom of Saudi Arabia, in which it had set out its aims to establish a framework to develop the sport from grassroots to elite levels while inspiring mass participation and healthy lifestyles throughout the country.
“This landmark agreement reflects the strategic role PIF is playing in building a connected and sustainable sports ecosystem in support of Saudi Vision 2030,” said Mishaal Al-Sulamain, President of the Saudi Triathlon Federation. “The journey began when SURJ Sports Investment took a stake in PTO, establishing a long-term link with a leading global triathlon platform. Sela now brings its commercial strength, local knowledge, and delivery expertise to turn that relationship into tangible impact in Saudi Arabia and further strengthen the Kingdom’s position as a leading host of international sporting events. Alongside them, the Saudi Triathlon Federation completes the circle as the national governing body, ensuring that global investment and local delivery translate into increased participation, stronger athlete pathways towards Saudi medal success on the global stage, and the long-term growth of triathlon across the Kingdom, from mass participation to elite performance. We couldn’t have asked for better partners.”
The T100 heads to the French Riviera next on 19 September later this month, following successful events already this year on the Gold Coast (21-22 March) and in Singapore (25-26 April), Spain (23-24 May), San Francisco (6-7 June) and Vancouver (15-16 August). New Zealand’s Hayden Wilde leads the men’s T100 Race To Qatar, whilst Swiss star Julie Derron leads the women’s series.
