WORLD OF TRIATHLON LIVE 2027 TO BRING TRIATHLON’S BIGGEST STARS, EXPERTS AND BRANDS TO EXCEL LONDON
Alistair Brownlee, Kieran Lindars, Jess Learmonth and Nikki Bartlett headline the return of the UK’s dedicated swim, bike, run exhibition
London, UK – October 2026 – World of Triathlon LIVE, powered by TriDot, will return to Excel London on 10 – 11 April 2027, promising to be bigger, better, and with more brands!
Following the success of its first edition, the second World of Triathlon LIVE will bring together some of the biggest names in the sport, leading brands, expert coaches, race organisers, charities and thousands of members of the multisport community for a weekend dedicated to inspiration, education, discovery and fun, for all things swim, bike, run.
At the heart of the show will be the return of our main stage Beyond the Finish Line, proudly sponsored by HUUB, with some of the biggest names in triathlon taking part in live interviews hosted by sporting legend and broadcaster Annie Emmerson.
Among the stars appearing on stage will be two-time Olympic champion and Truefuels Founder Alistair Brownlee, the fastest Brit over Ironman distance Kieran Lindars, Olympic medallist Jess Learmonth and eight-time Ironman winner Nikki Bartlett, who will share their experiences, stories and insights from the world of elite triathlon. With many more to announce soon!
The programme will give visitors the opportunity to hear directly from athletes who have competed at the very highest level, while exploring what it takes to train, race and perform at the sharp end of the sport. Plus, the chance to meet them in person!
MORE EXPERTS. MORE KNOWLEDGE. MORE WAYS TO GET BETTER.
Also returning for 2027 is the Multisport Academy, World of Triathlon LIVE’s dedicated education stage.
The programme will feature even more leading coaches, athletes and experts sharing practical advice designed to help visitors improve every aspect of their swim, bike and run performance.
From swimming technique and cycling performance to running, training, nutrition, recovery, race preparation and the latest developments in endurance sport, the Multisport Academy will provide something for everyone, from those taking on their first triathlon to experienced age-group athletes looking for their next breakthrough.
The aim is simple: give the multisport community access to the knowledge, people and products that can help them get better at what they love.
BRITISH TRIATHLON SUPPORTS THE SHOW
World of Triathlon LIVE is also proud to continue its relationship with British Triathlon, as Lead Federation Partner, the national governing body for triathlon and multisport in Great Britain.
British Triathlon CEO Ruth Daniels said:
“We’re delighted to continue our partnership with World of Triathlon LIVE and to support an event that brings the whole multisport community together. The 2027 show promises even more opportunities for people of all levels to connect, learn and be inspired. We’re excited to be back at Excel, experience the energy and engage with everyone who takes part in our sport, supports it or wants to find out how to get involved and join our growing community.”
British Triathlon’s continued involvement reflects a shared commitment to growing and strengthening the swim, bike and run community, while creating more opportunities for people at every level to discover and enjoy the sport.
BIGGER, BETTER AND MORE BRANDS
The 2027 edition is set to be significantly bigger, with an expanded line-up of brands giving visitors the opportunity to discover, compare and buy the latest products and services across swim, bike and run. Creating the largest multisport retail experience in the UK!
Confirmed and featured brands include HUUB, Zone3, ZWIM, FORM, Truefuels, XTRI World Tour, Profile Design, ATW Events, Supertri, ROUVY, Club La Santa and headline sponsor TriDot, alongside many more brands and exhibitors joining the show.
TriDot, the advanced training platform for triathletes and coaches, returns as Headline Sponsor, with World of Triathlon LIVE continuing as World of Triathlon LIVE, powered by TriDot.
The growing exhibitor line-up reflects the breadth of the modern multisport community, with products and services spanning equipment, apparel, training technology, nutrition, events, coaching and more. Get hands on with the products, meet the people behind the brands, and buy everything you need for the sport.
NEW FOR 2027
With triathlon, people come for the challenge and stay for the community. That’s why Alistair Brownlee has kindly offered to lead a 10KM Community Run, sponsored by his brand, Truefuels. Taking place the morning of Sunday 11th, we will share details with ticket holders on how to book their place over the coming months.
MORE THAN AN EXPO
The show offers a platform for triathletes to get under the hood of their own performance. None better than a VO2 max test by the High Performance Centre using industrial-grade equipment at a significantly reduced cost to what their university-based facility offers.
More details on how to book your slot to follow along with exciting announcements of similar insightful services available across the weekend.
GIVE IT A TRI RETURNS
One of the most energetic features of the show will also be back but this time its sponsored by the latest innovation in connected swim training: ZWIM
Give It A Tri, the unique static triathlon using training equipment, will return with ROUVY as equipment partner and of course the full ZWIM experience, giving visitors the chance to experience the three disciplines in a fun indoor format.
Designed to be accessible, competitive and entertaining, Give It A Tri brings the spirit of triathlon into the exhibition hall and is one of the many ways World of Triathlon LIVE encourages visitors to get involved rather than simply watch from the sidelines.
WOMEN IN TRI UK RETURN AS CHARITY PARTNER
Women in Tri UK will return as the show’s charity partner for 2027.
The organisation is dedicated to breaking down barriers and creating more inclusive spaces for women in swimming, cycling, running and triathlon, supporting women from beginners through to experienced athletes.
World of Triathlon LIVE will continue to work with Women in Tri UK and its wider network to help promote participation, inclusion and community across the sport.
EVENTRAC JOINS AS NEW TICKETING PARTNER
World of Triathlon LIVE is also delighted to announce Eventrac as its new ticketing partner.
As a ticketing provider focused on the endurance and events sector, Eventrac has extensive experience working with race organisers and participants across the sport.
Eventrac joins a growing group of partners supporting the 2027 show and its future growth, with further announcements to follow.
TICKETS NOW ON SALE
Tickets for World of Triathlon LIVE 2027, powered by TriDot, are now on sale for just £10 for the entire weekend.
Visitors are encouraged to book early to secure the best available price and guarantee their place at the UK’s dedicated celebration of swim, bike and run.
Whether you’re a professional athlete, age-group competitor, first-time triathlete, swimmer, cyclist, runner or simply curious about the world of multisport, World of Triathlon LIVE, powered by TriDot, is designed to have something for everyone.
World of Triathlon LIVE 2027
10–11 April 2027
Excel London
Tickets from £10 for the weekend.
Book now and join us at Excel London on 10 and 11 April 2027.
Book World of Triathlon LIVE 2027 tickets
