Saxo Bank joins Dubai T100 Triathlon as official partner
Saxo Bank has signed as an official partner of the Dubai T100 Triathlon, which takes place at Al Mamzar from 13 to 15 November.
The Professional Triathletes Organisation (PTO) said the partnership will give Saxo event and digital branding as well as client hospitality opportunities during the third edition of the Dubai T100.
The event brings together the world’s top 20 women and men for a 100km professional race comprising a 2km swim, 80km bike leg and 18km run. It is the penultimate stop in the 2026 Race To Qatar series.
“We are incredibly excited to partner with the Dubai T100 this year. When you look closely, endurance sports and investing actually share the exact same DNA. Whether you’re tackling a 100km triathlon or building a portfolio, it all comes down to solid preparation, staying disciplined, and keeping your focus on long-term performance.
“This event lets us connect with Dubai’s driven, investment-minded community. These athletes refuse to settle, and that’s exactly the mindset we support at Saxo, giving people the professional-grade tools they need to make informed decisions, manage calculated risks, and confidently chase down their financial goals.”
Damian Hitchen, CEO of Saxo Bank MENA, said.
Founded in Copenhagen in 1992, Saxo gives clients access to more than 71,000 financial instruments through its trading and investment platforms.
Stuart Ramsey, PTO Commercial Director, said:
“We’re delighted to welcome Saxo as a partner of the Dubai T100 Triathlon. Saxo’s global reach and its commitment to helping people pursue their ambitions make it a natural fit for the T100 and the athletes who race it.
“Our athletes invest a huge amount of time in our sport, and many are thinking seriously about how they manage their finances, during their careers and beyond. Saxo is built for investors who refuse to settle, and that’s a mindset every athlete on our start line will recognise. We’re looking forward to bringing this partnership to life for our athletes and fans.”
The weekend also forms part of the Dubai Fitness Challenge and is expected to draw more than 3,000 amateur participants across Olympic-distance and sprint races. The PTO said the professional races will be broadcast in 195 territories.
The 2026 T100 tour has already visited the Gold Coast, Singapore, Spain, San Francisco, Vancouver, London and the French Riviera. After Dubai, the series concludes in Qatar from 10 to 12 December.
Image: PTO/T100. Source: Professional Triathletes Organisation.
